Audi A1 is a supermini size launched by Audi at the Geneva motor show in 2010. Sales of the first three door A1 model started in Germany in August 2010, with the United Kingdom following in November 2010. The five-door version of the Sportback, was launched in November 2011, with sales starting in export markets during spring 2012.
Audi A2 is a compact MPV-styled supermini car, with a five-door hatchback body style and four or five seats produced by the German manufacturer Audi from November 1999 to August 2005. Based on the concept car Audi al 2 first shown at the Frankfurt motor show in 1997, A2 is notable for the fact that made of aluminum, which combined with efficient engines, has made it a very economical car on fuel. Packages available in Germany prepayment, style, high-tech, and later line, whereas in the United Kingdom, the A2 was available in various configurations, including: all standard SE for special eq ...
Audi A3 small family or Executive subcompact car manufactured and marketed from 1990-ies a division of the Volkswagen group, Audi, And now in its 3rd generation. The first two generations of Audi A3 were based on the Volkswagen group a platform, which they share with Audi TT, VW Golfing, VW caddy, VW Touran as well as seat león, seat Toledo and Skoda Octavia. The third generation A3 uses the platform of Volkswagen MQB, V.
Audi A4 is a line of compact Executive cars produced since 1994 by the German car manufacturer Audi, a subsidiary of the Volkswagen group. The A4 has been built in five generations and is based on the platform Volkswagen group B. the First generation A4 succeeded the Audi 80. The automakers internal numbering treats the A4 as a continuation of the Audi 80 lineage with the initial A4 designated B5-series, then B6, B7, B8 and B9. B8 and B9 version of the A4 is built on the platform Volkswagen Group MLB in common with many other Audi models and potentially one Porsche model in the Volkswagen ...
Audi A5 is a series of compact Executive cars, coupes manufactured by the German automaker Audi since March 2007. The range A5 further includes coupe, convertible and "Sportback" version of the Audi A4 saloon and estate models. Under the Convention Audis internal numbering platform A5 is a member of the B-series platform vehicles, separated by a marking platform with the A4 sedan and Avant. Thus, the first type A5 8T generation is a family member B8, while the second type of model 8W6 generation is based on B9. Both are derived from the Volkswagen MLB modular Longitudinal architecture of t ...
Audi A6 is the car business class the German automaker Audi. Now in its fifth generation, the successor to the Audi 100 is manufactured in Neckarsulm, Germany, and is available in sedan and wagon configuration, the last producer or the Audi as the avant-garde. Audis internal numbering refers to the A6 as a continuation of the Audi 100 lineage, with the initial A6 seat as a member of the C4-series, followed by C5, C6, C7 and C8. Related Audi A7 is essentially a sports variant of the C7 and C8-series A6 but sold under their separate identities and the name of the model. All generations of th ...
Audi AG) is a German automobile manufacturer that designs, engineers, manufactures, distributes and luxury cars. Audi is a member of the Volkswagen group and has its roots in Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide.
The origins of the company are complex, in the early 20th century and the start companies Horch and established Audiwerke engineer August Horch and two other manufacturers DKW and Wanderer, leading to the creation of Auto Union in 1932. The modern era of Audi, in fact, began in the 1960-ies, when the Union was bought by Volkswagen from Daimler-Benz. After a restart of the Audi brand with the 1965 introduction of the Audi F103 series, VW merged auto Union with NSU Motorenwerke in 1969, creating the present day form of the company.
The name of the company is based on the translation into Latin of the name of the founder August Horch. "Horch" meaning "Listen" in German, becomes "Audi" in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audis predecessor company Auto Union. Audis slogan is excellence high-tech durh technician, which means "to be ahead through technology". However, Audi USA has used the slogan "truth in engineering" from 2007 to 2016, and used the slogan in 2016. The company Audi, along with other German brands BMW and Mercedes-Benz, is among the best selling luxury car brands in the world.
1.1. History. The birth of the company and its name. (Рождение компании и ее название)
Automobile company wanderer was established in 1885, later becoming a branch of Audi AG. Another company, NSU, which later merged into Audi, was established during this time, and later supplied the chassis for the four-Wheeler Daimlers Gottlieb.
November 14, 1899 August Horch founded the company 1868-1951 A. Horch and Cie. in the Ehrenfeld district of Cologne. In 1902 he moved with his company to Reichenbach im Vogtland. May 10th, 1904 he founded the August Horch and Cie. Motorwagenwerke AG, a joint stock company in the state of Zwickau in Saxony.
After troubles with Horch chief financial officer, August Horch left Motorwagenwerke and founded in Zwickau on 16 July 1909, his second company, August Horch Automobilwerke GmbH. His former partners sued him for copyright infringement. The German Supreme court Reichsgericht in Leipzig, finally determined that the Horch brand belonged to his former company.
Since August Horch was prohibited from using "Horch" as a trade mark in his new car business he called a meeting with close business friends, Paul and Franz Fikentscher from Zwickau. In the apartment of Franz Fikentscher, they discussed how to invent a new name for the company. During this meeting, Franzs son quietly studying Latin in a corner of the room. Several times it seemed to him that he was on the verge to say something, but just swallow his words and continue working, until he finally blurted out, "father audiatur Et Altera Pars. wouldnt it be a good idea to call it Audi instead of Horch?" "Horch!" in German means "Listen!" or "hear" what "Audi" in the singular imperative form of "audire" – "to listen" – in Latin. The idea was enthusiastically adopted by all present at the meeting. On 25 April 1910 the Audi Automobilwerke GmbH in Zwickau from 1915 on Audiwerke AG in Zwickau was entered in the register of companies-Registration, the court Zwickau.
The first car of the brand Audi, the Audi type a 10 / 22 HP 16 kW Sport-Phaeton, was produced in the same year, indicating the successor type B 10 / 28PS in the same year.
Audi started with 2.612 CC inline-four engine model type a, then the model 3.564 CC and CC and 4.680 5.720 CC model. These cars were successful even in sporting events. The first six-cylinder model type M, 4.655 CC appeared in 1924.
August Horch left the Audiwerke in 1920 for a high position in the Ministry of transport, but he was still involved with Audi as a member of the Board of Trustees. In September 1921 Audi became the first German car manufacturer to present a production car, the Audi type K, with left-hand drive. Left hand drive spread and established dominance in the 1920-ies, because it provided the best view of oncoming traffic, making overtaking safer when driving on the right.
1.2. History. The merger of four companies under the logo of four rings. (В результате слияния четырех компаний под логотипом из четырех колец)
In August 1928, jørgen Rasmussen, the owner of Dampf-Kraft-Wagen DKW, acquired a majority shareholding in Audiwerke AG. In the same year, Rasmussen bought the remains of the US automobile manufacturer Rickenbacker including the manufacturing equipment for 8-cylinder engines. These engines were used in Audi Zwickau and Audi Dresden models that were launched in 1929. At the same time, the 6-cylinder and 4-cylinder four models of the Peugeot engine was manufactured. Audi cars of that era luxurious cars equipped with special bodywork.
In 1932, Audi merged with Horch, DKW and wanderer, to form AUTO UNION AG, Chemnitz. It was during this period that the company offered the Audi front that became the first European car to combine a six-cylinder engine with front-wheel drive. He used the drivetrain in conjunction with the Wanderer, but turned 180 degrees, so that the drive shaft stared ahead.
Before the Second world war, Auto Union, four interlinked rings that make up the Audi badge today, representing these four brands. However, this sign was used only on auto Union racing cars in that period while the member companies used their own names and emblems. Technological development is becoming more and more concentrated and some Audi models were driven by Horch or wanderer because of the engines.
Reflecting the economic difficulties of the time, Auto Union concentrated increasingly on smaller cars up to 1930-ies, so that by 1938 the companys DKW brand accounted for 17.9% of the German car market while Audi held only 0.1%. After the final few Audis were delivered in 1939 the "Audi" name disappeared completely from the new car market for over two decades.
1.3. History. After the Second world war. (После Второй мировой войны)
Like most German manufacturing, at the beginning of the Second world war, the Union plants switched to military production, and were a target for allied bombing during the war which left them damaged.
Captured by the Soviet Army in 1945, on the orders of the Soviet military administration of the Union, the factories were dismantled as part of war reparations. After this, all the companys assets were expropriated without compensation. On 17 August 1948, AUTO UNION AG of Chemnitz was deleted from the commercial register. These actions had the effect of eliminating Germanys AUTO UNION AG. The remains of the Audi plant of Zwickau became the VEB for "people owned enterprise" Automobilwerk Zwickau or AWZ in English: automobile factory in Zwickau.
Without the prospect for the continuation of production in the Soviet-controlled East Germany, leaders of Auto Union began the process of translating what is left from a company in West Germany. The site was chosen in Ingolstadt, Bavaria, to begin spare parts activities at the end of 1945, which will serve as the headquarters of the reformed Auto Union in 1949.
The former Audi factory in Zwickau resumed production of the pre-war models in 1949. These DKW models were renamed to IFA F8 and IFA F9 and were similar to the West German. West and East German models were equipped with the traditional and renowned DKW two-stroke engines. The Zwickau plant manufactured the infamous "Trabant" until 1991 when it came under the control of Volkswagen - effectively bringing under one roof as Audi since 1945.
1.4. History. New Auto Union unit. (Новый блок Авто Союз)
New West German Union launched cars with its headquarters in Ingolstadt with loans from the Bavarian state government and the help of the Marshall Plan. The reformed company was launched 3 September 1949 and continued the tradition of DKWs production of front wheel drive cars with two-stroke engines. This included production of a small but reliable 125 CC motorcycle and a DKW delivery van, the DKW F89 l at Ingolstadt. The Ingolstadt site was large, consisting of a large complex of former military buildings which was suitable for administration as well as vehicle warehousing and distribution, but at this stage there was at Ingolstadt no plants suitable for mass production of passenger cars: production the companys First post war mass market passenger car plant capacity in düsseldorf was rented from Rheinmetall-Borsig. It was only ten years later, after the company had attracted an investor, the availability of funds for construction of major car plant in the header of the Ingolstadt office.
In 1958, in response to pressure from Friedrich flick, then the companys largest shareholder, "Daimler-Benz" took 87% of the shares of the automobile company labor Union, and this amount was increased to 100% in 1959. However, small two-stroke cars were not the focus of Daimler-Mercedes interests, and while in the beginning of 1960-ies saw major investment in new Mercedes models and in a state of the Art factory for auto unions, the companys aging model range at this time did not benefit from the economic boom of the early 1960s years as competitor manufacturers such as Volkswagen and Opel. The decision to dispose of the Auto Union business was based on its unprofitability. Ironically, by the time they sold the business it also included a large new factory and near ready modern four-stroke engine, which will allow the Auto Alliance, under new owner, to embark on a period of profitable growth, now producing not auto unions or DKWs, but using the "Audi" name, resurrected in 1965 after a 25 year hiatus.
In 1964, Volkswagen acquired a 50% stake in the business, which included the new factory in Ingolstadt in a DKW and Audi brands together with the rights to a new engine design, which was financed by "Daimler-Benz", which instead kept dormant Horch trademark and Dusseldorf factory, which was the "Mercedes-Benz" van Assembly plant. Eighteen months later, Volkswagen bought complete control of Ingolstadt, and by 1966 were using the reserve potential of the Ingolstadt plant to assemble an additional of 60.000 Volkswagen beetles per year. Began in the 1960s, two-stroke engines are less popular, as customers were more attracted to the smoother four stroke engines. In September 1965, the DKW F102 was fitted with a four-stroke engine and a facelift for the cars front and rear. Volkswagen dumped the DKW brand because of its associations with two-stroke technology, and having classified the model internally as the F103, sold simply as the "Audi". Later developments of the model were named after their horsepower ratings and sold as the Audi 60, 75, 80 and Super 90, selling until 1972. Initially, Volkswagen was hostile to the idea of Auto Union as a standalone entity producing its own models having acquired the company merely to boost its production capacity through the Ingolstadt Assembly plant – to the point where Volkswagen managers ordered the Auto Union name and flags with the four rings has been removed from the buildings of the plant. Then VW chief Heinz Nordhoff forbade auto Union from any further product development. Fearing that Volkswagen had long-term ambitions of the brand Audi, Auto engineers Union under the leadership of Ludwig Kraus developed the first Audi 100 in secret, without Nordhoffs knowledge. When presented with a finished prototype, Nordhoff was so impressed he authorised the car for production, which when launched in 1968, was a huge success. With this resurrection of the Audi brand was completed and this was not followed the first generation Audi 80 in 1972, which in turn will create a template for vws new front wheel drive watercooled range which debuted in the mid 1970-ies.
In 1969, Auto Union merged with NSU, based in Neckarsulm, near Stuttgart. In 1950-ies in NSU was the worlds largest producer of motorcycles, but has already started to produce small cars like the NSU Prince TT and TTS versions are still popular as vintage race cars. NSU then focused on new rotary engines based on the ideas of Felix Wankel. In 1967, the new NSU Ro 80 car is also ahead of its time in technical details such as aerodynamics, light weight and safety. However, the problems with the rotary engines put an end to the independence of NSU. The Neckarsulm plant is now used for the production of larger Audi models A6 and A8. The Neckarsulm factory is also home to the "Quattro GmbH" November 2016 "Audi Sport GmbH", a subsidiary responsible for the development and production of Audi high-performance models: the R8 and the "RS" model range.
1.5. History. The modern era. (Современную эпоху)
The newly formed company was founded January 1, 1969 and was known as Audi NSU Auto Union AG with headquarters in Neckarsulm NSUs plant, and saw the emergence of Audi as a separate brand for the first time since pre-war times. Volkswagen introduced the Audi brand in the U.S. for the 1970 model year. In the same year, the averaged sized car that NSU K70 was working on, originally intended to slot between the rear-engined Prinz models and the futuristic NSU Ro 80, and instead was launched as a Volkswagen.
After the launch of the Audi 100 in 1968, the Audi 80 / Fox, which formed the basis of the 1973 Volkswagen Passat followed in 1972 and the Audi 50, later rebadged as the Volkswagen Polo in 1974. The Audi 50 was a seminal design because it was the first incarnation of the concept of the Golf / Polo, which led to the hugely successful cars in the world. Ultimately, the Audi 80 and 100 progenitors A4 and A6 respectively are the sellers, while little investment was made in the fading NSU range, the Prince model was shot in 1973, while the fatal flaws in the NSU Ro80 went out of production in 1977, spelling the end of NSU brand. Production of Audi 100 has steadily moved from Ingolstadt to Neckarsulm in the 1970-ies, progress was made, and the emergence of the second generation C2 in 1976, all production was now in the territory of the former factory NSU. Neckarsulm from this point on, will produce Audi models of the highest class.
The Audi image at this time was a conservative, and so, a proposal from chassis engineer jörg Bensinger was accepted to develop the four-wheel technology in Volkswagen Iltis military vehicle for the performance of Audi and rally racing car. The performance car, introduced in 1980, was named the "Audi Quattro", a turbocharged coupé which was also the first German large-scale production car with the function of constant all-wheel drive through a center differential. Commonly referred to as the "Ur-Quattro", some of these cars were produced manually with a single command, but the model had great success in rally. Prominent wins proved the viability of all-wheel cars, and the Audi name became associated with the development of automotive technology.
In 1985 auto Union and NSU brands are almost there, the official company name was shortened to just Audi AG. At the same time, the headquarters of the company moved back to Ingolstadt, as well as two new subsidiaries: Auto-Union GmbH and NSU GmbH was formed to own and operate the historic trademarks and intellectual property of the original members of the group companies, with the exception of Horch, which was retained by Daimler-Benz after the VW takeover and operation of Audis heritage operations.
In 1986, as the Passat-based Audi 80 was beginning to develop a kind of "grandfathers car" image, the Type 89 was introduced. This completely new development sold extremely well. However, its modern and dynamic appearance contrary to the low performance of the base engine, and its base package was quite Spartan even the passenger side mirror option. In 1987, Audi put forward a new and very elegant Audi 90, which had significantly exceeds the standard features. In the early 1990s, sales began to fall on the Audi 80, and some basic construction problems started to surface.
At the beginning of the 21st century, Audi set forth on a German track to assert and maintain several world records, such as top speed endurance. This work was in accordance with the legacy company from 1930-ies of the racing era Silver arrows.
In the early 1990-ies, the Audi began to shift its target market upscale to compete against German automakers Mercedes-Benz and BMW. It began with the release of the Audi V8 in 1990. It was essentially a new engine fitted to the Audi 100 / 200, but with a noticeable difference in the body. The most obvious was the new grille, which has now been included in the hood.
By 1991, Audi had the four-cylinder Audi 80, the 5 cylinder Audi 90 and Audi 100, the turbocharged Audi 200 and Audi V8. There is also a coupe version of the 80 / 90 four - and five-cylinder engines.
Although the five-cylinder engine was a successful and robust powerplant, it was still a little too different for the target market. With the introduction of the all-new Audi 100 in 1992, Audi introduced a 2.8 l V6 engine. This engine was also fitted to face-lifted Audi 80 all 80 and 90 models were now badged 80 except for the USA, which gives this model a choice of four-, five-, and six-cylinder engines, in saloon, coupe and convertible body styles.
The five-cylinder was soon dropped as a major engine, however, turbocharged 220 HP 160 kW 220 HP and version left. The engine, initially fitted to the 200 Quattro 20V of 1991, was a derivative of the engine installed on the sport Quattro. It was installed on the Audi coupe and named the S2 and also to the Audi 100 body, and named the S4. These two models were the beginning of mass production of S-series characteristics of the car.
1.6. History. Audi 5000 unintended acceleration allegations. (Ауди 5000 непредвиденные утверждения ускорения)
U.S. sales fell after a series of recalls from 1982 to 1987 of Audi 5000 models associated with reported incidents of sudden unintended acceleration linked to six deaths and 700 accidents. While NHTSA was investigating 50 car models from 20 manufacturers for sudden surges of electricity.
60 minutes report aired 23 November 1986, including interviews with six people who sued Audi after reporting unintended acceleration, showing an Audi 5000 ostensibly suffering a problem when the brake pedal was pressed. Subsequent investigation revealed that 60 minutes had engineered the failure – fitting a canister of compressed air on the passenger side floor, linked via a hose to a hole drilled into the transmission.
Audi claims prior to the conclusion of independent researchers, that the problems were caused by driver error, particularly incorrect use of the pedal. Subsequently, the national highway safety administration traffic USA concluded that most cases of unintended acceleration, including the ones that prompted the 60 minutes report, were caused by driver error such as confusion of pedals. KOs does not recognize the results of the tests by the relevant government agencies, but not to acknowledge the similar results of another study.
In a review study published in 2012, NHTSA summarized its previous findings about the Audi unintended acceleration problems: "after unintended acceleration in the Audi 5000, due to a failure in the idle-stabilizer system producing an initial acceleration of 0.3 g, misuse of the pedal as a result of panic, confusion or unfamiliarity with the Audi 5000 contributed to the severity of the incident."
This result is consistent with the findings of NHTSAs most technical analysis at the time: "Audi idle-stabilization system were prone to defects which resulted in excessive speeds of idling and short unexpected accelerations up to 0.3 g, according to the Ministry of transport of Canada".
With the series of recall campaigns, Audi made several changes at first to adjust the distance between the brake and accelerator pedal on automatic transmission models. Later repairs of 250.000 cars Dating back to 1978, added a device requiring the driver to press the brake pedal before shifting out of Park. The legacy of the Audi 5000 and other reported cases of sudden unintended acceleration intricate patterns of the shift lever and the brake-locking mechanism to prevent accidental displacement or in reverse. It is unclear how the defects of the idle stabilization system has been resolved.
Audis U.S. sales, which reached 74.061 in 1985, fell to 12.283 in 1991 and remained level for three years. – the resale values drops sharply. Audi subsequently offered to increase the warranty protection and renamed models – with the 5000 becoming the 100 and 200 in 1989 – and again the same level of sales only for the 2000 model.
In 2010, Businessweek article lists possible Parallels between Audis experience and 2009-2010 Toyota vehicle recalls – noted a class-action lawsuit filed in 1987 by about of 7.500 Audi 5000-model owners remains unsettled and controversial in Chicago, cook County after treatment in Illinois and the United States at the Federal level.
1.7. History. Model introduction. (Модель введение)
In the mid-to-late 1990-ies, Audi introduced new technologies including the use of aluminium in construction. Produced from 1999 to 2005, the Audi A2 was a futuristic super mini born from the AL2 concept, with many features that helped regain consumer confidence, like the aluminium space frame, which was the first in production car design. In the A2 Audi expanded their TDI technology through the use of frugal three-cylinder engines. The A2 was extremely aerodynamic and was designed in a wind tunnel. The Audi A2 was criticised for its high price and was never a sales success but it planted Audi as a cutting-edge manufacturer. Model Mercedes-Benz a-class competitor, sold relatively well in Europe. However, the A2 was discontinued in 2005 and Audi decided not to develop an immediate replacement.
The next major model change came in 1995, when the Audi A4 replaced the Audi 80. The new nomenclature scheme was applied to the Audi 100 to become the Audi A6 with minor cosmetic repairs. This also means that the S4 became the S6 and a new S4 was introduced in the A4 body. C2 was discontinued. The Audi cabriolet continued on the platform of the Audi 80 until 1999, gaining the engine upgrades along the way. Was introduced to the range in 1996, a new hatchback model A3 exchange for VW Golf Mk4s platform, and the Radical Audi TT coupé and Roadster were debuted in 1998 based on the same framework.
The engines available throughout the range were now a 1.4 l, 1.6 l and 1.8 L four-cylinder, 1.8 L four-cylinder turbo, 2.6 l and 2.8 l V6, 2.2 l turbo-charged five-cylinder and 4.2-litre V8 engine. The v6s were replaced by new 2.4 l and 2.8 l 30V v6s in 1998, with a noticeable increase in power, torque and smoothness. Further engines were added along the way, including a 3.7 l V8 and 6.0 l W12 for the A8.
1.8. History. Today Audi AG. (Сегодня Ауди АГ)
Audis sales increased significantly in the 2000s years, with deliveries to customers increasing 653.000 in 2000 to 1.003.000 in 2008. Highest sales growth came from Eastern Europe 19.3%, Africa 17.2%, and the middle East 58.5%. China, in particular, has become one of the key markets representing from 705.000 108.000 vehicles in the first three quarters of 2009. One of the factors of its popularity in China is that Audis have become the car of choice for purchase by the Chinese government for officials, and purchases by the government are responsible for 20% of their sales in China. As of late 2009, Audis operating profit of €1.17 billion to $1.85 billion made it the biggest contributor to parent Volkswagen Groups nine months operating profit of $ 1.5 billion, while other brands in the group such as Bentley and seat had suffered considerable losses. May saw a record 2011 sales for Audi of America with the new Audi A7 and Audi A3 TDI clean diesel. In may 2012, Audi reported a 10% strength increase in sales - from 408 units to 480 in the past year.
Audi produces vehicles in seven plants around the world, some of which are shared with other VW group Marques although many units such as engines and transmissions are manufactured in other Volkswagen group plants.
Audis two principal Assembly plants are:
- Neckarsulm, acquired from NSU in 1969, A4, A6, A7, A8, R8 and all RS variants.
- Ingolstadt was opened by Auto Union in 1964, A3, A4, A5, B5.
Outside of Germany, Audi produces vehicles at:
- Jakarta, Indonesia 2011. (Джакарта, Индонезия 2011)
- Aurangabad, India since 2006.
- Bratislava, Slovakia, shared with Volkswagen, Seat, Skoda and Porsche V7.
- Brussels, Belgium, acquired from Volkswagen in 2007 A1.
- Martorell, Spain shared with Seat and Volkswagen B3.
- Gyor, Hungary, TT and some A3 variants.
- San Jose Chiapa, Mexico 2nd generation B5.
- Changchun, China since 1995.
In September 2012, Audi announced the construction of its first North American plant in Puebla, Mexico. This factory began in 2016 and produce the second generation Q5.
From 2002 to 2003, he headed the Audi brand group, a subdivision of the Volkswagen Groups automotive division consisting of Audi, Lamborghini and seat, that was focused on sporty values, with the Marques product vehicles and performance at the higher responsibility of the Audi brand.
In January 2014, the company Audi, along with the wireless power consortium, a managed stand, which demonstrated the recording of a phone cover with Qi standard of an open interface at the consumer electronics show CES. In may, most of the Audi dealers in UK falsely claimed that the Audi A7, A8, and R8 were Euro NCAP safety tested, all achieving five out of five stars. Not really been tested.
In 2015, Audi has acknowledged that at least 2.1 million Audi cars have been involved in the VW emissions testing scandal in which the software is installed on automobiles, to manipulate emissions data to deceive regulators and allow the cars to pollute at higher than government-mandated levels. A1, A3, A4, A5, A6, TT, Q3 and Q5 models were involved in the scandal. Audi has promised to quickly find a technical solution and upgrade cars so that they can operate within emission standards. Ulrich Hackenberg, head of research and development of Audi, was suspended in connection with the scandal. Despite the widespread media coverage about the scandal a month in September, Audi announced that U.S. sales for the month increased by 16.2%. Audis parent company Volkswagen announced June 18, 2018, the head of Audi, Rupert Stadler, Executive, was arrested.
In November 2015, the Agency for environmental protection, the U.S. accused a 3-liter diesel engine 2016 Audi A6 Quattro, A7 Quattro, A8 and Q5, and other models that were set to regulate emissions defeat device software. Thus, these models emitted nitrogen oxide-up to nine times in the moment when the machine found that it did not connect to the emissions testing equipment.
In November 2016, Audi has announced its intention to establish an Assembly plant in Pakistan with local partner to acquire land for the plant in the industrial Park Coranks Creek in Karachi. Approval of the plan will lead to investments in the amount of $ 30 million in a new plant. Audi plans to reduce 9.500 jobs in Germany from 2020 to 2025 to Finance electric vehicles and digital work.
2.1. Technology. Audi AI. (Ауди АИ)
Audi AI is a driver Assist feature offered by Audi. The company announced its intention to offer fully Autonomous driving in the future, recognizing that legal, regulatory and technical obstacles must be overcome to achieve this goal. On June 4, 2017, Audi has announced that its new A8 will be a fully self-driving at speeds up to 60 km / h with their Audi AI. Unlike other cars, the driver will not have to do security checks, such as touching the steering wheel every 15 seconds to use this feature. Therefore, in the Audi A8 will be the first production car to achieve the level 3 Autonomous driving, the driver can safely turn their attention from the driving task, for example, the driver can send an SMS or watch a movie. Audi will also be the first manufacturer to use a system of 3D laser scanners in addition to cameras and ultrasonic sensors to their AI.
2.2. Technology. Space frame. (Пространственная рама)
Audi introduced a new series of cars in the mid-1990s and continues to develop new technology and high performance. The all-aluminium car was moved to Audi, and in 1994 the Audi A8 was launched, which introduced aluminium space frame technology called Audi space frame or ASF, which saves weight and improves torsion rigidity compared to a conventional steel frame. Before that effort, Audi used examples of the type 44 chassis fabricated out of aluminium as test-beds for the technique. The disadvantage of aluminium is that it is very expensive to repair and requires a specialized aluminium bodyshop. The weight loss leveled quattro four wheel drive system, which is standard in most markets. However, the A8 is usually the lightest all-wheel drive full-size Luxury segment with best-in-class fuel economy. Audi A2, Audi TT and Audi R8 also use Audi space frame designs.
2.3. Technology. Layout. (Макет)
A large part of its lineup, excluding the A3, A1 and TT models, Audi is not accepted transverse motor, are typically found in economy cars such as Peugeot and Citroen, so that would limit the type and power of engines that can be installed. To be able to mount powerful engines such as the V8 engine in the Audi S4 and Audi RS4, as well as the W12 engine in the Audi A8 W12, twin turbo, Audi, as a rule, developed their more expensive cars with a longitudinally front-mounted engine, in an "overhung" position, over the front wheels in the front axle - this scheme dates back to DKW and auto Union showrooms since 1950-ies. But although this allows for easy adoption of all-wheel drive, it goes against the ideal 50:50 weight distribution.
In all its post Volkswagen-era models, Audi has firmly refused to adopt the traditional rear-wheel drive layout favored by his two opponents Mercedes-Benz and BMW, in favor of either a front-wheel drive or all-wheel. The majority of Audis lineup in the United States has all-wheel drive standard on most of their expensive cars only entry-level trims of the A4 and A6 are available with front-wheel drive, unlike Mercedes-Benz and BMW whose lineup treats all-wheel drive as options. BMW does not offer AWD on their V8-powered vehicles in contrast to crossover SUVs to BMW series 7 BMW series 5 2010 and 2011, while the Audi A8 has all-wheel drive available / standard since the 1990s years. With regard to high-performance variants, Audi S and RS models have always been all-wheel drive, unlike their direct rivals from BMW M and Mercedes-AMG whose cars are rear-wheel drive only, although their performance crossover SUVs are all-wheel drive.
Audi has recently applied the Quattro badge to models such as the A3 and TT which do not use the Torsen system, as in previous years with a mechanical center differential, but with the Haldex traction electro-mechanical clutch AWD system.
2.4. Technology. Engines. (Двигатели)
Before the introduction of the Audi 80 and Audi 50 in 1972 and 1974, respectively, Audi has led the development of the EA111 and EA827 inline-four engine families. These new power supplies rests with the water cooling of the revival of parent company Volkswagen, while many derivatives and descendants of these two basic designs of engines appeared in every generation of VW group vehicles up to the present day.
In the 1980-ies, the company Audi, along with Volvo, was the champion of the inline-five cylinder, 2.1 / 2.2 L engine as a longer-lasting alternative to more traditional six-cylinder engines. This engine was used not only in car production but also on their racing cars. On the 2.1 l inline five-cylinder engine was used as a base for rally cars in the 1980-ies, providing more than 400-horsepower 300 kilowatt after modification. Prior to 1990 have engines with a displacement between 2.0 l and 2.3 L. This range of engine capacity allowed for both fuel economy and power.
For the ultra-luxury version of its Audi A8 full-size luxury flagship sedan Audi A8 twin turbocharged W12, Audi uses the Volkswagen group W12 engine instead of the conventional V12 engine favored by rivals Mercedes-Benz and BMW. The W12 engine configuration is also known as a "WR12" is created by forming two imaginary narrow-angle 15° VR6 engines with a volume at an angle of 72°, and the angle of each set of cylinders allows just two overhead camshafts to drive each pair of banks, so just need four in total. The advantage of the W12 engine is its compact packaging, allowing Audi to build a 12-cylinder sedan with all-wheel drive, whereas a conventional V12 engine could only have a rear-wheel drive configuration as would be no room in the engine Bay for a differential and other components required to drive the front wheels. Actually, the 6.0 l W12 engine in the Audi A8 W12 is smaller in overall dimensions than the 4.2 l V8 that powers the Audi A8 4.2 variants. The 2011 Audi A8 debuted a revised 6.3-litre version of the W12 WR12 engine with 500 HP 370 kW 490 HP.
2.5. Technology. Stratified Fuel Injection. (Послойным Впрыском Топлива)
New models A3, A4, A6 and A8 have been introduced, with the ageing 1.8-litre engine has now been replaced by new fuel stratified engines with fuel injection fsi. Almost every model of burning oil in the range now incorporates this fuel-saving technology.
2.6. Technology. Direct-Shift Gearbox
In 2003, Volkswagen introduced the direct-shift DSG transmission type dual clutch transmission. It is an automated manual transmission, on the move, like a normal automatic transmission. Based on the gearbox in the group B S1, the system includes double electro-hydraulic control of the clutch instead of a torque Converter. It is implemented in some VW golfs, Audi A3, Audi A4 and TT models where DSG is called S-Tronic.
2.7. Technology. Led daytime running lights. (Светодиодные дневные ходовые огни)
Since 2005, Audi has implemented white led technology as daytime running lights DRL for their products. The characteristic shape of the DRLs has become a signature trademark. LEDs first appeared on the Audi A8 W12, twin turbo, the first production car in the world for LED DRLs, and have since spread across the model range. Indicators that are present on some Audi billboards.
Starting in 2010, Audi also offers led technology with low and high beam headlights.
2.8. Technology. Multi Media Interface. (Мульти Медиа-Интерфейс)
Since 2003, Audi A8, Audi uses a centralized management interface for on-Board infotainment systems, called the multimedia interface MMI. It is, in fact, turn the rotary control and segment buttons – designed to control all in-car entertainment devices, satellite navigation, heating and ventilation, and other car controls with a screen.
The presence of MMI gradually came the Audi lineup, and after his appearance on the third-generation A3 in 2011, MMI is now available across the range. He was generally well-received, as it requires less menu-surfing with the segment buttons around a Central knob, along with main function direct access buttons – with shortcuts to the radio or phone functions. The color screen is installed on the dashboard in the upright position, and for a new A4, A5, A6, A8 and Q7, the controls are mounted horizontally.
2.9. Technology. Synthetic Fuel. (Синтетическое Топливо)
Audi assistance in the technology of production of synthetic diesel fuel from water and carbon dioxide. Audi is calling synthetic diesel e-diesel. He is also working on synthetic gasoline, which he calls e-gas.
2.10. Technology. The organization. (Организация)
Audi uses the scanning of gloves for details Check in the Assembly and automatic robot for transferring cars from factory to rail cars.
3. Model. (Модель)
The current lineup. (Текущий состав)
The following tables list Audi production vehicles that are sold in 2018:
Audi is planning an Alliance with Japanese electronics giant Sanyo has developed a pilot hybrid electric project for the Volkswagen group. The Alliance could result in Sanyo batteries and other electronic components are used in future models of the Volkswagen group. The concept of the electric cars produced to date is included in the concept Sportback Audi A1, Audi A4 TDI concept E and the fully electric Audi e-tron concept supercar.
Self-driving cars. (Самоуправляемые автомобили)
In December 2018, Audi announced to invest 14 billion euros to 15.9 billion. In E-mobility, self-driving cars.
4. Motorsport. (Мотоспорт)
Audi has competed in different kinds of Motorsport. Audi tradition in Motorsport began with their former company Auto Union in the 1930-ies. In the 1990-ies, Audi found success in the Touring and super Touring categories of motor racing after success in circuit racing in North America.
4.1. Motorsport. Unity. (Единство)
In 1980 Audi released the Quattro, all-wheel drive 4WD with a turbocharged car that went on to win rallies and races worldwide. It is one of the most significant rally cars of all time, because he was one of the first to use the then-recently changed rules which allowed the use of four-wheel drive in competition racing. Many critics doubted the viability of four-wheel drive racers, thinking them too heavy and complex, yet the Quattro was to become a successful car. Leading its first rally it went off the road, but the world rally was awarded the notice to 4WD in the future. Quattro continued to achieve success in the world rally championship. He won in 1983, Hannu Mikkola and 1984 Stig Blomqvist drivers titles, and brought Audi the manufacturers title in 1982 and 1984.
In 1984, Audi launched the short-wheelbase sport Quattro which dominated rally in Monte Carlo and Sweden with Audi taking all podium places, but succumbed to problems further into WRC approval. In 1985, after another season mired in mediocre finishes, Walter Rohrl finished the season in the sport Quattro S1 and helped place Audi second in the manufacturers points. Audi also received awards rally in Hong Kong to Beijing rally in that same year. Michèle Mouton is the only woman driver to win the world rally championship and a driver for Audi, took the Sport Quattro S1, now simply called "S1", and raced in the pikes Peak international hill climb. In 1.439-meter 4.721 foot race pits a driver and car to get to the top 4.302-meter 14.114-foot pikes Peak in Colorado, and in 1985, michèle Mouton set a new record of 11:25.39, and being the first woman to set a record on pikes Peak. In 1986, Audi formally left international rally after an accident in Portugal involving driver Joaquim Santos in his Ford RS200. Santos swerved to avoid hitting spectators in the road, and went on the road in a crowd of spectators on the roadside, killing three and injuring 30. Bobby Unser to use an Audi in that same year to claim a new record to the top of pikes Peak at 11:09.22.
In 1987, Walter Rohrl claimed the title for Audi sets new pikes Peak international hill climb to the peak record of 10:47.85 in his Audi S1 which he retired from the WRC two years ago. Audi S1 employed Audis time-tested inline-five-cylinder turbo engine, with the final version generating 441 kW 600 HP 591. The engine is paired with six-speed gearbox and ran on Audis famous system of four-wheel drive. All Audis best drivers behind the wheel, Hannu Mikkola, Stig Blomqvist, Walter Rohrl and Michelle Mouton. This Audi S1 began the range of Audi with the machine, which now represents an increased level of sports-performance equipment within the mainstream Audi model range.
4.2. Motorsport. IN THE UNITED STATES. (В США)
As Audi moved away from rallying and into circuit racing, they decided to move to America with TRANS-Am in 1988.
In 1989, Audi moved to international motor sport Association IMSA GTO with the Audi 90, however as they avoided the two major endurance Daytona and Sebring, despite winning on a regular basis, they will lose the title.
4.3. Motorsport. Racing cars. (Гоночные автомобили)
In 1990, having completed their objective to market cars in North America, Audi returned to Europe turning first to the Deutsche Tourenwagen Meisterschaft DTM series with the Audi V8, then in 1993, being unwilling to build cars for the new formula, they turned their attention to the fast growing super Touring series, which is a series of national Championships. Audi first entered in the French Supertourisme and Italian Superturismo. Next year Audi will enter in the German super Cup Tourenwagen known STV, and then the British touring BTCC championship in a year.
Federation Internationale de lAutomobile FIA, difficulty regulating the quattro four wheel drive system, and the impact on competitors, in the end, the ban on all-wheel-drive cars from competing in 1998, but by then Audi switched all their works efforts to sports car racing.
By 2000, Audi would still compete in the US with their RS4 for the SCCA speed world GT challenge, through dealer champion / racing team is competing against corvettes, Vipers, and smaller BMWs, where it is one of the few series to permit 4WD and cars. In 2003, champion racing entered on the RS6. Once again, the Quattro four-wheel drive was superior, and champion Audi won the championship. They returned in 2004 to defend their title but a newcomer, Cadillac with the new omega chassis CTS-V, gave them a run for their money. After four consecutive wins in the Audi were sanctioned with several negative changes that deeply affected the performance of the machine. Namely, added the ballast weights, and champion Audi deciding to go with different tyres, and reducing the boost pressure of the turbocharger.
In 2004, after many years of competing with the TT-R in the updated DTM series, with Privateer team ABT racing / Christian ABT taking the 2002 title with Laurent Aïello, Audi returned to full factory efforts on touring car racing by entering two factory supported Joest racing A4 DTM cars.
4.4. Motorsport. 24 hours of Le Mans. (24 часа Ле-Мана)
The Audi began racing prototype sportscars in 1999, debuting at the Le Mans 24 hours. There were two concept car designed and raced in his first season in the Audi R8R open cockpit prototype Roadster and the Audi R8C closed cockpit GT coupe prototype. In R8R scored a reliable podium on his racing debut at Le Mans and the concept of "Audi" has continued to develop in the 2000 season due to favourable rules for open-cockpit prototypes.
However, most of the competitors retired at the end of 1999. The factory supported Joest racing team won at Le Mans three times in succession with the Audi R8 from 2000 to 2002, as well as winning every race in the American series Le Mans in the first year. Audi also sold the car group support, such as a racing champion.
In 2003, two Bentley speed 8s, with engines, Audi, and driven by "Breakfast buffet" drivers loaned to the employee of the Volkswagen group company, competed in the GTR class, and finished in the top two positions, while the champion racing R8 finished third overall and first in the LMP900 class. Audi returned to the podium in the race of 2004, the top three finishers all driving R8s: Audi Sport Japan team Goh finished first, Audi Sport UK Veloqx second, and champion racing third.
At the 2005 24 hours of Le Mans, champion racing entered two R8s along with an R8 from the Audi team PlayStation Oreka. In R8s, which were built to old LMP900 regulations received a narrower restrictor air intake, reducing power, and an additional 50 kg 110 lbs of weight compared to the newer chassis LMP1. On average, the R8s were about 2-3 seconds of pace compared to the Pescarolo ed Uniti–Judd. But with a team of excellent drivers and experience, both champion R8s were able to take first and third while the Oreca team took fourth. The champion team was also the first American team to win Le Mans with the GTS Bay Ford in 1967. This also ends the long era of the R8; however, its replacement for 2006, called the Audi R10 TDI was established on 13 Dec 2005.
On the R10 TDI used many new and innovative features, the most notable being the twin-turbocharged direct injection Diesel engine. It was first raced in the 2006 12 hours of Sebring as a race-test in preparation for the 2006 24 hours of Le Mans, who later went on to win. Audi has won the first diesel sports car at 12 hours of Sebring, the car was developed with a diesel engine due to ACO regulations that favor diesel engines. And also won the 24 hours of Le Mans in 2006, the R10 TDI beat the Peugeot 908 HDI FAP in 2007, and in 2008, however Peugeot won the 24 hours in 2009 with a podium clean-sweep of all four 908 entries retired, breaking the record set by the Porsche 917K of Martini racing in 1971, and in 2010 with the R15 TDI plus.
Audis sports car racing success would continue with the Audi R18s victory in the 2011 24 hours of Le Mans. Audi sport team Joests Benoit Treluyer earned Audi their first pole position in five years while the teams sister car locked the front row. Early accidents eliminated two of Audis three entries, but the sole remaining Audi R18 TDI of Treluyer, Marcel Fassler, Andre Lotterer spent with a trio of Peugeot 908s to claim victory by a margin of 13.8 seconds.
4.5. Motorsport. American Series Le Mans. (Американская Серия Ле-Ман)
Audi entered a factory racing team run by Joest racing into the American series Le Mans under Audi Sport North America name in 2000. It was a successful work with the team to victory on his debut in the series in 2000 at the 12 hours of Sebring. The plant is based on the Audi R8s were the dominant car in the alms, taking 25 wins between 2000 and the end of the 2002 season. In 2003, Audi sold a customers car racing champion and continues to race the factory team Audi Sport North America. Champion racing has won many races as a private team running Audi R8s and eventually replaced the team buffet, and Audi Sport North America in the period between 2006 and 2008. Since 2009 Audi has not taken part in the American series of Le Mans Championships, but competed in the series opening races at Sebring, using the 12-hour race as a test for Le Mans, and also as part of the 2012 FIA world championship endurance season calendar.
4.6. Motorsport. European Series Le Mans. (Европейская Серия Ле-Ман)
Audi participated in the 2003 1000 km of Le Mans, which was in one instance a sports car race in preparation for the 2004 in the European series of Le Mans. The factory team Audi Sport UK won races and Championships in the 2004 season, but Audi was unable to match their wide success of Audi Sport North America in the American series Le Mans, partly due to the arrival of the rival factories in LMP1, Peugeot. French producers 908 HDI FAP became the car to beat in the series since 2008 with 20 LMP wins. However, Audi managed to achieve the championship in 2008 even though Peugeot scored more race victories in the season.
4.7. Motorsport. Two thousand twelve. (Две тысячи двенадцать)
In 2012, approved by the FIA world championship on races on endurance, which will be organized by ASO as a continuation of the ILMC. Audi competed won the first race at Sebring WEC and then another three consecutive wins, including the 2012 24 hours of Le Mans. Audi scored the final 5-th victory in the 2012 WEC in Bahrain and managed to win the opening championship WEC manufacturers.
4.8. Motorsport. Two thousand and thirteen. (Две тысячи тринадцать)
Like Champions, Audi once again entered the Audi R18 e-tron Quattro chassis in the WEC in 2013 and the team won the first five races in a row, including the 2013 24 hours of Le Mans. Victory in round 5, circuit of the Americas, has special significance as it marks the 100th win for Audi in Le Mans prototypes. Audi secured their second consecutive championship WEC manufacturers at round 6 after taking second place and half points in the red flag race Fuji.
4.9. Motorsport. Two thousand and fourteen. (Две тысячи четырнадцать)
The 2014 season Audi entered a redesigned and upgraded R18 e-tron quattro, which showed a 2 MJ energy recovery system energy. Like Champions, Audi once again face the problem in LMP1 from Toyota, but also Porsche who returned to endurance racing after a 16-year absence. Season opening 6 hours of Silverstone was a disaster for Audi, who saw both cars retire from the race, marking the first time that an Audi car has failed to score a podium in the race of the world championship on races on endurance.
4.10. Motorsport. Formula E. (Формула E)
Audi to support factory ABT series in the championship FIA Formula E, the teams competed under the name Audi Sport ABT team Formula-E in the first season, the 2014-15 Formula E. 13 Feb 2014 the team announced its line of drivers, as Daniel ABT and world endurance championship driver Lucas di Grassi.
4.11. Motorsport. Formula One. (Формула Один)
Audi was not pegged to formula one in recent years, but always resisted due to the company believes that it is not relevant to road cars, but hybrid powertrain technology has been adopted in sport, swaying the company to watch and encourage research in the program of the former Ferrari team principal Stefano Domenicali.
5.1. Marketing. Branding. (Брендинг)
The Audi emblem is four overlapping rings that represent the four Marques of Auto Union. The Audi emblem symbolizes the fusion of Audi with DKW, Horch and wanderer: the first ring from the left represents Audi, the second represents DKW, Horch third, and the fourth and last ring Wanderer. Construction is widely believed to have been the idea of Klaus von Oertzen, Director of sales-the wanderer - when Berlin was chosen as the host city for the 1936 summer Olympic games and that the shape of the Olympic emblem symbolizes the newly installed auto unions desire to succeed. Ironically, the international Olympic Committee later sued Audi in international trademark court in 1995, where they lost.
The original "Audi" script, with its characteristic slanted tails on "A" and "D" was created for the historic Audi company in 1920, a famous graphic designer Lucian Bernhard, and rose, when Volkswagen revived the brand in 1965. After the death of NSU in 1977, less attention was paid to four rings, in preference to the "Audi" script signed in black then a red oval, and is usually displayed next to a Volkswagen Rondo for two brands with a total dealer network on V. A. G flag. The ellipse, known as the Audi oval was discontinued after 1994, when Audi has established its own independent dealer network, and the value was returned to the four rings at the same time, Audi no derivative Univers was adopted as the font for all marketing materials, corporate communications, as well as the vehicles themselves.
Under the Audis centennial celebration in 2009, the company updated the logo, changing the font, left-aligned Audi type, and change the shading for the overlapping rings. The revised logo was designed by Rayan Abdullah.
Audi developed a corporate sound concept, with Audi sound Studio designed for producing the corporate sound. The corporate sound project began with sound Agency Klangerfinder GmbH & co kg and S12 GmbH. Audio samples were created in Klangerfinders recording Studio in Stuttgart, becoming part of the collection of the Audi sound Studio. Other Audi sound Studio components include the brand music pool, the brand Voice. Audi also developed sound branding Toolkit including certain instruments, sound themes, rhythm and car sounds which all are supposed to reflect the Audi sound character.
Audi has started to use a heartbeat sound trademark beginning in 1996. Updated beats sound logo, developed by agencies KLANGERFINDER GmbH & co kg of Stuttgart and S12 GmbH of Munich, was first used in 2010 in an Audi A8 commercial with the slogan "the Art of progress".
5.2. Marketing. Slogans. (Лозунги)
Audis corporate tagline is supremacy high tech durh technician, which means "progress through technology". German-language tagline is used in many European countries, including the United Kingdom, and other markets such as Latin America, Oceania and parts of Asia, including Japan. A few years ago, in North America the slogan "innovation in technology", but in Canada the German tagline superiority high-tech durh Techniques were used in advertising. Since 2007, Audi also used the slogan "truth in engineering" in the United States, because emissions of Audi testing the scandal came to light in September 2015, this slogan was criticized for what is out of kilter with reality. In fact, just hours after the disgraced General Director of Volkswagen Martin Winterkorn admitted, changed emission data, advertising in the 2015 Emmy made Audi the latest advances in technologies with low emissions with Kermit the frog saying that "it is not easy to be green."
It was first used in English-language advertising after sir John Hegarty of the Bartle Bogle Hegarty advertising Agency visited the Audi factory in 1982. In the original British television commercials, the phrase sounded with Geoffrey Palmer. After its repeated use in advertising campaigns, the phrase found its way into popular culture, including the British Comedy only fools and horses U2 song "album" and the Blur song "Parklife". Similar phrases are also used, including as a punchline in a joke in the movie lock, stock, and Two Smoking barrels and the British TV series peep show.
5.3. Marketing. Typography. (Типографика)
Audi networks based on extended Univers was originally created in 1997 by OLE Schafer V. for metadesign was later commissioned a new corporate typeface called Audi type, designed by Paul van der Laan and Pieter van Rosmalen of bold Monday. The font began to appear in Audis 2009 products and marketing materials.
5.4. Marketing. Sponsorship. (Спонсорство)
Audi is a reliable partner for various sports. In football there is a long-term relationship between Audi and domestic clubs including FC Bayern münchen, hamburger SV, 1. FC Nuremberg, Hertha Berlin, and Borussia mönchengladbach and international clubs, including Chelsea, real Madrid, Barcelona, Milan, Ajax and Perspolis. Audi also sponsors winter sports: the Audi FIS Alpine ski world Cup is named in honor of the company. In addition, Audi supports the German ski Association DSV as well as the Alpine skiing national teams of Switzerland, Sweden, Finland, France, Liechtenstein, Italy, Austria and the United States for almost two decades Audi fosters Golf sport: for example with the Audi quattro Cup and the Hypovereinsbank Deutsche Bank ladies open presented by Audi. In sailing, Audi is involved in the Medcup regatta and supports the team Luna Rossa at the Louis Vuitton Pacific region, and is also the primary sponsor of the Melges 20 sailboat. Further, Audi sponsors the regional teams ERC Ingolstadt hockey and FC Ingolstadt 04 football. In 2009, Audis 100-year anniversary, the company held the Audi Cup for the first time. Audi also sponsor the new York Yankees as well. In October 2010 they agreed to a three sponsorship year-deal with Everton. Audi also sponsors the England Polo team and holds the Audi Polo awards.
5.5. Marketing. The Marvel Cinematic Universe. (Кинематографическая Вселенная Marvel)
Since the beginning of the Marvel cinematic universe, Audi has signed a contract to sponsor, encourage and provide a vehicle for eight films. These films include Iron Man, Iron Man 2, Iron Man 3, the Avengers: age of Ultron, Captain America: Civil war, spider-Man: the Return of Avengers: the End game / the amazing Spider-Man: Far from home. The R8 supercar became the personal car for Tony stark played by Robert Downey Jr. for six of those movies. The electronic market of cars was increased in the endgame and far from home. Several commercials were a joint production of Marvel and Audi to promote several new concepts and some of the latest tools, such as A8, SQ7 and e-tron fleet.
5.6. Marketing. Campaign sports. (Кампания спорт)
In 2001, Audi has appointed a new sports continuously variable transmission with television advertising across Europe, thanks to the double of musician and actor Elvis Presley. A prototypical dashboard figure – later named "Wackel Elvis" "wobble Elvis" or "wobbly Elvis" – appeared in the commercials to demonstrate the smooth ride in an Audi equipped with the Multitronic transmission. The panel graphic was originally intended to be used only in the commercials, but after they aired the demand for Wackel Elvis fans grew among fans and the figure is mass-produced in China and marketed by Audi in their company store.
5.7. Marketing. Audi TDI. (Ауди ТДИ)
Within Audis attempt to promote its diesel technology in 2009, the company began Audi mileage marathon. The driving tour featured a fleet of 23 Audi TDI vehicles from 4 models, travelling across the American continent from new York to Los Angeles, passing major cities like Chicago, Dallas and Las Vegas during the 13 daily stages, as well as natural wonders including the Rocky mountains, Death Valley and the Grand Canyon.
5.8. Marketing. Audi e-tron
The next phase of technology Audi is developing e-tron electric drivetrain system of the drive. They have shown several concept cars as of March 2010, with different levels of size and performance. The original e-tron concept shown at the 2009 Frankfurt motor show is based on the platform of the R8 and has been scheduled for limited production. Power is provided by electric motors at all four wheels. The second concept was shown at the motor show in Detroit 2010. Power is provided by two electric motors on the rear axle. This concept is also considered to be the direction of future mid-engined gas-powered 2-seater coupe performance. Audi A1 e-tron concept based on the production model Audi A1 is a hybrid vehicle with range extension, the Wankel rotary engine to provide power after the initial battery charge is exhausted. This is the only concept of the three to have the possibility of expanding the range. The car is powered through the front wheels, always using electric power.
He is all set to be shown at the Auto Expo 2012 in new Delhi, India, 5 Jan. Powered by the 1.4-litre engine, and can cover a distance up to 54 km on a single charge. E-Tron was also shown in the 2013 blockbuster film Iron Man 3 was Tony stark the Iron Man.
5.9. Marketing. Video games. (Видео игры)
Audi supports the European version of PlayStation home, the PlayStation 3S online community-based services with a special home space. Audi is the first automaker to develop such a space for the house. On 17 December 2009, Audi released two premises, home Audi terminal and the Audi vertical run. Home terminal "Audi" from Audi TV channel delivering video content, an Internet browser and a view of the city. Audi vertical run is where users can access the mini-game vertical run, a futuristic mini-game featuring Audis e-tron concept. Players collect energy and race for the highest possible speeds and the fastest players earn a place in the Audi apartments located in a large tower in the centre of the Audi space. In both the home terminal and vertical spaces, there are teleports where users can teleport back and forth between the two spaces. Audi has stated that additional content will be added in 2010. On March 31, 2015 Sony and the PlayStation home shutdown services all content available for him.
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