ⓘ Factory 25. Grady founded Factory 25 in 2009 after leaving a position as director of production at Plexifilm. The name Factory 25 is from the manufacturing home ..

                                     

ⓘ Factory 25

Grady founded Factory 25 in 2009 after leaving a position as director of production at Plexifilm. The name Factory 25 is from "the manufacturing home of the famous 1909 Honus Wagner tobacco card".

The companys first release, Frownland, was the film that inspired Grady to create his own distribution company, as he believed no other company would distribute the film.

As of 2010,Grady remained the companys sole employee.

                                     

1. Releases

The films that Factory 25 produces and distributes are often microbudget features with nontraditional narratives. Factory 25 largely focuses on physical releases such as DVDs, Blu-Rays, VHS Tapes, CDs and Vinyl LPs. As of 2010, a typical production run consisted of 1.000 DVD-LP pairs movie and soundtrack, where sale of 40% of the production run would be the break-even point. The companys physical releases often include objects such as 16mm film strips, drawings and written essays. Matt Grady has expressed a desire to make the companys physical releases collectible and appealing, "like a fetish item". The company has worked and distributed films alongside notable distribution companies such as Oscilloscope Laboratories and streaming services such as Fandor.

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