ⓘ Jukin Media
Jukin Media, Inc. is an entertainment company that operates by identifying shareable or otherwise compelling user-generated videos, negotiating’ with the video owners, and then licensing the videos for third-party use and/or featuring the videos in its own productions. The company was founded in 2009 by Jonathan Skogmo, Aldo Carrascoso and Josh Entman and is headquartered in Los Angeles, California.
Jukin Medias Founder and CEO Jonathan Skogmo conceived of the idea for the company while working as a video researcher and producer for the television show Country Fried Home Videos. After realizing there was an opportunity to aggregate and monetize digital clips that appeared on YouTube and other online video platforms, he together with Aldo Carrascoso and Josh Entman started Jukin Media in 2009 from his West Hollywood apartment.
Between 2013 and 2015, the company raised several rounds of funding totaling $4.2 million from investors including, among others, Bertelsmann Digital Media Investments, Peter Guber, Maker Studios, and Samsung Ventures.
In 2014, Jukin partnered with Maker Studios, giving Maker Studios access to Jukins library of video clips, and giving Jukin access to Makers operational resources. The partnership also resulted in the launch of a dedicated website for FailArmy, Jukins owned and operated entertainment brand. In August 2017, the company announced that it had paid more than $15 million to viral video creators.
Jukin Media operational model involves discovering, acquiring, and licensing user-generated video clips. Besides licensing those video clips for use by advertisers, digital publishers, TV shows, and other entities, it also provides licensing and clearance services to production companies and media networks. Additionally, Jukin Media produces and owns a variety of multimedia channels on media platforms such as YouTube, cable television, and broadcast television.
2.1. Operations Licensing model
Through a process of review that utilizes proprietary software and manual sorting, Jukin identifies videos that might go viral and then negotiates with the videos owner to establish a licensing agreement with that user. Jukin pays video owners for every video, whether by one-time payment or ongoing revenue share. Once Jukin has acquired a clip, it monetizes the clip with advertisements and integrates the clip into its library of videos that are available for third-party use. After being acquired, the video clips are licensed to third-parties that distribute them through a variety of channels including social media, television, and websites.
2.2. Operations Jared Frank kicked in the head
One notable example of the type of videos that Jukin Media seeks out involved Canadian man Jared Frank filming himself being kicked in the head by the driver of a passing passenger train in Peru. As of August 2015, the video, licensed by Jukin Media, had reached nearly 38 million views and had netted the videos creator approximately $30.000.
2.3. Operations Hero Cat
Another notable example involves a California man named Roger Triantafilo, whose home security system captured a video of his son getting attacked by a neighbor’s dog, only to be rescued by the Triantafilo’s house cat.
2.4. Operations Pizza Rat
Another notable example involves Pizza Rat, a viral video depicting a rat carrying a large slice of pizza to its home on the New York City Subway. The video’s creator Matt Little signed with Jukin Media when the video had received just a few thousand views; within a few weeks it reached over 8 million views on YouTube, and was featured on many popular TV shows and websites, including The Late Show with Stephen Colbert and Conan.
2.5. Operations Chewbacca Mom
The four-minute viral video known as Chewbacca Mom or Chewbacca Mask Lady, is another notable example. The video, which featured 37-year old Candace Payne from Texas wearing a mask of popular Star Wars character Chewbacca, became the most watched Facebook Live video ever recorded.
3. FailArmy the TV show
Jukin Media also produces an international TV version of FailArmy. The half-hour comedy based on the popular YouTube channel airs in 221 TV markets worldwide.
4. Related properties
In addition to the companys video services, it is also the producer of Worlds Funniest on FOX and is the owner and operator of several consumer-facing entertainment brands, including FailArmy, which compiles fail videos and has a subscriber base of approximately 14.5 million users on its YouTube channel and more than 18.4 million fans on its Facebook page as of March 2019, and The Pet Collective, which is a joint venture between Jukin and FremantleMedias Tiny Riot! studio.
In January 2020, Jukin Media has been criticized for extorting YouTubers MxR and Potastic Panda that they dont pay $6.000 for copyright infringement. In this case, one of the pairs reaction videos saw them watch four clips recently bought by Jukin Media, which has promptly issued them with an invoice for four cases of infringing on its copyright. Jukin Media scouts for online videos going viral and licenses them. Liang expressed concern in a video posted on January 13, 2020 that the pair were being "extorted" and could lose their channel if Jukin Media contacted Google with all four claims at once, as this could potentially break YouTubes "three strikes" rule. He added that the pair had previously paid Jukin Media when it demanded cash for copyrighted material.
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